Shape the concept
Clarify the user need, business opportunity, and constraints so the team knows why a product or feature should exist.
PRODUCT DESIGN · ONCHAIN PRODUCTS · MOBILE & WEB
I turn complex systems
into clear, polished
experiences that ship.
My strongest work starts before the interface: I turn open-ended ideas into product concepts, requirements, system rules, and clear user experiences. I stay involved through interaction design, frontend implementation, testing, and release.
Concept → Requirements → ExperienceStrategy through shipped UI
POCKETPULL · DESKTOP & MOBILE WEB
PocketPull / Earn
The Earn overview and mobile pack selection.
10+Years in digital products3Zero-to-one buildsConcept → RequirementsProduct framing, rules, and flowsPrototype → PRWorking UI and frontend delivery
01 / SELECTED WORK
Three zero-to-one products.
Different kinds of design ownership.
I’ve been involved from the beginning on all three. Each case study shows the systems I shaped, the interfaces that shipped, and where the wider team’s work begins.
FEATURED DESIGN CASE STUDY
PocketPull↗
Packs, rewards, and
collecting in one place.
I lead product and design from concept and requirements through interaction, reusable UI patterns, frontend implementation, and release QA.
$600KVolume in the first month
15,000Pack rips in the first month
DESKTOP + MOBILE WEB
LONGWOOD LABS02 / ZERO-TO-ONE WEB3
DeFi Dungeons
A web3 game built
from the first idea.
$6Mraised through the combined
token and NFT launch
token and NFT launch
View case study
03 / FOUNDER-LED MOBILE
PetTopia
A social app I built
for pet owners.
I built and launched PetTopia myself, from product and design to development, testing, and marketing.
View case study
02 / HOW I WORK
From product concept
to a shipped experience.
I connect the work that often sits between product and design: shaping the opportunity, defining what the product must do, and carrying that logic into an experience that holds together in production.
Define the requirements
Translate direction into mechanics, rules, states, dependencies, and acceptance criteria that people can act on.
Design the experience
Turn the requirements into information architecture, flows, prototypes, responsive behavior, and a clear next action.
Carry it through delivery
Explain tradeoffs, work with engineering, and test the details that determine whether the release holds together.
03 / THE EXPERIENCE BEHIND THE WORK
Product judgment
built over time.
Before my recent zero-to-one work, I spent years on financial services, healthcare, enterprise software, and native mobile products. Those roles taught me how to handle complicated workflows, translate between teams, and follow decisions through delivery.
JPMorgan ChaseCVS HealthMatrixCareHugo & Cat